About me

"My mission is to prevent startups from failing. Too many startups waste their time and money on heading int owrong direction and repeating typical founder's mystakes.

"Trial & Error" method is way too slow and expensive way of learning for a startup. Mentoring saves 6-12+ months which, in many cases, makes all the difference."

Andrius Olechnovičius, Startup Sales Coach

My Philosophy

Too many startups waste time and money by heading in the wrong direction. They repeat common founder mistakes, wondering why things aren't going well. These mistakes are hard to spot when you're "in the box," but they're easily visible to someone who works with various startups regularly.

My mission is to prevent startups from failing by testing the right hypotheses and building scalable business models early on.

The "Trial & Error" method is the slowest and the most expensive way for a for a startup to learn. Mentoring can save 6-12+ months, which, in many cases, makes all the difference.

My Experience

  • 5+ years of full-time B2B startup advisory

  • Coached 200+ B2B tech startups

  • Former Head of Sales at 3 tech companies

  • Ex Founder of a B2B lead generation agency

  • 7 years in SEB bank

  • Certified coach by the International Coach Federation (ICF)

I've been the Head of Sales in three B2B tech startups, learning what it takes to drive sales in SaaS businesses.

Before that, I founded a B2B lead generation business focused on booking B2B appointments for software companies. I had a unique opportunity to make over 10,000 cold calls myself, as well as manage a team of others.

Before that, I spent 7 years at SEB Bank, working in various positions within the Trading and Capital Markets divisions.

In addition, I'm a certified coach through the International Coach Federation (ICF) and possess strong psychology skills. This healthy mix of sales, finance, coaching, and psychology is my core strength. It helps me quickly identify key bottlenecks and, together with the startup, develop the most relevant solutions at any given time, considering their time, resources, and financial and technical limitations.

My Present

Currently, I work with SaaS, FinTech and Sustainability startups in Baltics, Nordic, Western Europe and USA, helping them to build scalable sales process and find new sales channels.

I'm also lead sales coach/mentor at Firstpick accelerator contantly mentoring the best new B2B startups in the Baltic region. Also I'm sales mentor at Startup Wise Guys accelerator and occasionaly mentor at various Finnish acceletor programs.

By working with a large number of diverse startups, I've learned to identify which sales approaches fit specific startups, based on their product and target audience. I've also learned to forecast early which approaches will work and which will not, based on early indications.

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